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WORK

Examples of what I have done for clients and companies. 

Professional Beauty Brand

Project: Online Learning Platform

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2019

  • Re-launched online learning platform via Thinkific, with the goal to drive leads and conversions

  • Resulted in 3k enrollments in the first 6 months of launch and over 130 conversions in the first year

  • Launched 2 new courses, including the first ever paid course 

  • Average course rating: 4.5 out of 5

"A very in depth description and educational online tutorial. 
After completing a manual course this has helped me additionally."

"This Browgasm Course was fantastic! Extremely detailed and thorough. I learned so much and feel very confident that I will be able to provide this amazing service to my clients."

Global Retailer

Project: Coachella Social Media Strategy

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2012 - 2016

  • Managed social media for major global fashion brand at the Coachella Music & Arts Festival in California for 5 years

  • Throughout all 5 years, this brand owned the social share of voice amongst all other sponsors and fashion retailers participating in conversations before, after and during the festival

  • Executed social media contests including:

    • Twitter Contest - 18k entries over 2 weeks, over 3 million impressions​

    • Snapchat Contest - 700+ entries over 2 weeks

  • Responsible for all on-site social posting and monitoring at the festival ​

Professional Power Tools

Project: Content Strategy

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2017

  • Managed team of 5 Social Media experts

  • Increased social content across 6+ brands by 19% YOY 

  • Grew social media communities across 6+ brands by 15%

  • Managed first ever live event content strategies featuring influencers and celebrities including Matt Kenseth (NASCAR driver) and Jimmy DiResta (woodworker) which resulted in over 1 million views

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