WHO I AM
Examples of what I have done for clients and companies.
Coachella Social Media Strategy
2012 - 2016
Managed social media for major global fashion brand at the Coachella Music & Arts Festival in California for 5 years
Throughout all 5 years, this brand owned the social share of voice amongst all other sponsors and fashion retailers participating in conversations before, after and during the festival
Executed social media contests including:
Twitter Contest - 18k entries over 2 weeks, over 3 million impressions
Snapchat Contest - 700+ entries over 2 weeks
Responsible for all on-site social posting and monitoring
Social Media Strategy
Managed team of 5 Social Media experts
Increased social content across 6+ brands by 19% YOY
Grew social media communities across 6+ brand by 15%
Managed first ever live event content strategies featuring influencers and celebrities including Matt Kenseth (NASCAR driver) and Jimmy DiResta (woodworker) which resulted in over 1 million views
Online Learning Platform
Re-launched online learning platform via Thinkific, with the goal to drive leads and conversions
Resulted in 3k enrollments in the first 6 months of launch and over 130 conversions in the first year
Launched 2 new courses, including the first ever paid course
Average course rating: 4.5 out of 5
"A very in depth description and educational online tutorial.
After completing a manual course this has helped me additionally."
"This Browgasm Course was fantastic! Extremely detailed and thorough. I learned so much and feel very confident that I will be able to provide this amazing service to my clients."